You might have heard or read somewhere that you need a Responsive Website Design, but do you know why you need it?
Read on and find out why your business needs a Responsive Website Design; what benefits you will get from it and what challenges you will face if you do not have a Responsive Website Design yet.
What is a Responsive Website Design, anyway?
There seems to be some confusion about what a Responsive Website is. The term "Responsive Website" is used interchangeably with terms like Mobile-Friendly, or Mobile Sites. That is partly true, but there are several differences between these terms.
There are probably more than 500 different mobile devices being used around the world at any given time to view websites. There are phones and tablets made by well known companies like Apple, Samsung, Google, Amazon, Huawei, LG, HTC, and tens more less popular brands - they all have slightly different screen sizes and use different browsers to access websites.
So, how can you create a website for so many devices? Use the newest responsive code. It is an HTML and CSS code that automatically adjusts the website to the user’s screen.
A "mobile site" is a separate website that is built specifically for mobile devices and published on a site’s subdomain. Usually it will look something like this “https://mobile.yourdomain.com.”
The mobile site doesn't automatically respond to the device's screen the way the responsive code does. The user often has to pinch the screen to manually expand it to make it usable.
Responsive Websites are here and they aren't going anywhere. Take a look at some facts that will change your mind.
1. Responsive Design Helps Your Site's Ranking
Do you wonder why your Website doesn't come up in Google's search results any more? If your Website isn't a responsive one, you don’t need to wonder anymore.
Google switched to full-time mobile-first indexing in September of 2020, meaning that it prioritizes crawling the mobile version of your site first. As you’ll see below, people are searching more and more on mobile devices.
2. Users Expect a Fast Mobile Site With a Great User Experience
Not only do people expect your website to be responsive, but they also expect it to be fast. Users expect your site to load in about 2 seconds or less. If it doesn’t, they will not wait around, they’ll go to the next Website.
Upgrading your Website to a responsive one forces the designer to keep the user experience in mind. It also forces him/her to look at your site from the user’s perspective and make your site better and faster.
3. People Research Products And Shop on Mobile Devices
You’d think that if someone is in your brick-and-mortar store, they’re there to buy. Not necessarily. Customers will conduct product research while they’re in your physical location. They’ll look at reviews on social media and research other similar products before deciding to make a purchase.
Also, those customers aren't researching using their mobile devices and than going to their laptops and desktops to make the purchase. Some of them don't even own a laptop, let alone a desktop computer.
On the two busiest shopping days of the year of 2018; Black Friday and Cyber Monday, mobile sales surpassed all expectations. They accounted for over $4 billion in sales and 68% of traffic.
4. You’ll Lose Business if Your Website Doesn't Deliver
If your Website doesn’t work well or if it looks dated, users will not hang around for long, they will leave. It's true, however harsh it may sound.
To make matters even worse, according to latest statistics 57% of people won’t recommend a business if they do not like the way its Website looks or performs, regardless of the quality of the product or service the company offers.
With the world getting more connected, and more people accessing the internet from their mobile devices, if your Website gives them a bad user experience they are unlikely to mention it in their social media posts, or even recommend your product or service to their friends.
With all of this in mind, you may be asking: How do I convert my current Website to a Responsive Site, and much is it going to cost my company?
Designing a Responsive Website is less expensive than you may think, as it involves making only one Website that looks and performs great on all devices; mobile and stationary.
If you would like to learn more about our Responsive Website Design services, do not hesitate to contact us.
5. Responsive Websites Convert Higher
Yes, a Responsive Website will have a higher conversion rate as it will look and perform better on mobile device. The visitors will stay longer and browse more of what you have to offer. However, having a Responsive Website is not a guarantee of higher conversion rates. You will also have to present an irresistible offer that the visitor would be interested in.
6. People Will Visit Your Store After a Mobile Search
Here’s how people search for local services. They’ll look something up online, click through to a few websites, and then decide on one store to visit in person.
About 88% of people will visit a business within 24 hours of seeing that business in mobile search results. Remember, though, that if your website isn’t well-designed, users will skip your business altogether.
7. A Surprisingly Small Number of Businesses Have a Responsive Websites
You would think, that in 2021 most Websites would be responsive. But that’s not the case. Only 17% of small business Websites are responsive.
With such a low percentage of responsive Websites out there, you can capitalize on this opportunity by upgrading your Website to a responsive one now. There’s a good chance that you will beat your competition and improve your bottom line.
Conclusion
Responsive Websites are the future. If you’re among the 83% of small businesses that don’t have a Responsive Website, it’s time to get on the bandwagon now.
Responsive sites are already here and they’re here to stay. They help businesses of all sizes in so many ways. They create a better experience for your potential customers, they increase conversion rates, and they help with SEO and Online Marketing.
Without a modern, Responsive Website your company will be left behind.
Web Design Ideas offers variety of Website design plans for every budget. The Websites we design and develop are always Mobile-First and look, feel and perform great on all portable devices.
Visit our Monthly Website Design Plans, or Custom Website Designs pages to learn more about our services and how we can help you achieve your online presence and domination goals. If you still have questions, or would like to find out more about our Web Design Services, please call us at 416-909-9176, This email address is being protected from spambots. You need JavaScript enabled to view it. or get a FREE QUOTE.